Dr Bochra Kaddoura is an early childhood education specialist, child rights advocate, and policy advisor with over 30 years of experience advising national and international ECCD reform and SDG 4.2 implementation. She currently serves as Early Childhood Education and Nurseries Improvement Advisor at the Sharjah Private Education Authority. Her expertise spans early literacy, the science of reading, and culturally responsive learning, bridging research, policy, and practice. Throughout her career, she has emphasized reading for pleasure as foundational to language, identity, and lifelong learning. Recently, she has championed branding reading for pleasure as a public value movement across systems globally today.